Instituted in October 2001, Indian Steel Alliance (ISA) is an association of major Indian steel producers. ISA's objective, amongst other things includes promoting steel usage as well as the development of the Steel Industry in the country. It is also working towards positioning the Indian steel industry competitively in the global market and meeting its long-term vision. ISA also examines the issues faced by the steel producers in India and represents the industry's views and concerns to the Government and other national and international agencies. ISA is affiliated to the Confederation of Indian Industry (CII & ASSOCHAM).