Sustained economic growth and increasing affluence in urban areas have enabled more people to afford cars, motorcycles, and sport utility vehicles (SUVs). The preference for personal mobility has prevailed over public transportation, the latter being in a generally degenerated state. Latest research by the Asian Development Bank (ADB) and Clean Air Initiative for Asian Cities (CAI-Asia) shows that motorization levels in many countries are projected to DOUBLE in the next two decades. It is estimated that by 2035, China and India are going to have more vehicles than North America and Europe combined. This phenomenon, coupled with the growing international clamor to address climate change and to reduce CO2 emissions from the transportation sector, has caused countries and cities to rethink their approach to urban transport.