Despite being more expensive than conventionally grown crops, there is a growing preference for organic farming products, especially in the West and China. The primary reason seems to be their potential to push back genetically modified (GM) products. There is little hard evidence as to whether food produced by organic farming is any healthier than those grown by conventional agricultural norms. But consumers, especially in the West, willingly bear the extra cost just so that they can avoid GM products and synthetic fertilisers and pesticides.