On May 18, 2004, when governments of 192 World Health Organization (WHO) member countries gather at Geneva for the world health assembly, one Mrs Sharma in one town, Jabalpur perhaps, will be making her way purposefully to the new swanky fast food joint in Sadar Bazar. As she delightfully feeds upon the Rs 149.99 combo meal of a regular burger and an extra large chilled cola, the assembly will be debating WHO's