This 17 nation survey on consumer behavior and environmental impact by National Geographic & Globescan revealed that environmentally friendly behaviour in 10 of 17 countries has increased and India has the most sustainable consumption pattern.

This is the third year National Geographic has partnered with GlobeScan to develop an international research approach to measure and monitor consumer progress towards environmentally sustainable consumption. The key objectives of this unprecedented consumer tracking survey are to provide regular quantitative measures of consumer behavior and to promote sustainable consumption. "Greendex 2010: Consumer Choice and the Environment