The Asian Development Bank has established the Sustainable Transport Initiative to align its transport operations with ADB's long-term strategic framework, Strategy 2020. In July 2010, ADB approved the Sustainable Transport Initiative Operational Plan, which identifies road safety as one of the priority areas to be mainstreamed and scaled up in ADB's transport operations. To guide its work on mainstreaming road safety, ADB developed the Road Safety Action Plan. It provides the basis for ADB to play a more proactive role to support developing countries in Asia and the Pacific in their efforts to achieve sustainable, effective, and cost-effective improvements in road safety.