As sustainability and energy efficiency initiatives take hold around the world, firms are finding business value and opportunities from green building, including the opportunity for new environmentally responsible products, according to McGraw-Hill Construction’s latest SmartMarket Report, “World Green Building Trends - Business Benefits Driving New and Retrofit Market Opportunities in Over 60 Countries,” released. The report, developed in partnership with United Technologies Corp. (UTC), is based on a study of global green building trends and aims to discern drivers of the green building marketplace.