This article attempts to unravel the underlying reasoning behind the contemporary practice of "trophy hunting." It uses deontology to critique the debate on trophy hunting, which, it reckons, is based on utilitarianism. This debate is wrongly pitched between those who consider trophy hunting as economically viable and those who decry this viability. This understanding treats environment as "unrelated" or "irrelevant" domain for the economic benefits, denies its intrinsic value and makes its instrumental use as a collective norm.
