Is the sparkling liquid harmless as claimed, asks FREDDY DIAS
The twang of an aerated bottle being opened brings forth a foaming and bubbling drink. You sip on it; and it feels exhilarating. The sparkling liquid, it is claimed, is free from alcohol and other habit-forming drugs. But is it harmless?

Coca-Cola

NEW DELHI: A soft drink company has been fined Rs 1 lakh and directed to pay Rs 50,000 compensation to a doctor who suffered food poisoning and had to be hospitalised after consuming a cola that reportedly contained fungus.

Independent experts should be truly independent

Lunch with BS: Sanjeev Chadha

Suvi Dogra & Kanika Datta / New Delhi June 16, 2009, 0:27 IST

Sarah Qezilbash / New Delhi June 1, 2009, 0:48 IST

What does a brand do in times of trouble? What roles can advertising and communication play in times such as these? Just advertise or use tools like PR to send out positive signals to the world? And does a bigger brand, and a bigger ad budget automatically guarantee success?

Rajapalayam,

TWO children of Meenatchipuram near Rajapalayam, who consumed bottled soft drink, died soon after consuming it on Tuesday.

Priya (10) and Gnanaselvi (7) on returning home from school consumed soft drink on Tuesday evening, said their parents Jeyaraj and Murugeswary.

Within minutes, both the children fell unconscious and they were taken to a nearby hospital were they died.

Aanand Pandey / New Delhi December 9, 2008, 0:33 IST

When your reputation is under attack, do not look for someone to blame, do not weasel out by citing technicalities, and do not sidestep responsibility. The to-do list forms this article. While you read it, send for Amitabh Bachchan