Awareness and adoption of energy efficiency in Indian homes

This study assesses the impact of the existing energy efficiency initiatives on household awareness levels, preferences and behaviour concerning efficiency in electricity use. It examines the level of awareness of Indian households about Bureau of Energy Efficiency’s (BEE) star labelling program, the benefits they associate with it, and the key parameters that determine their appliance purchase decisions. Further, the study proposes strategies to accelerate the energy-efficiency transition in India’s residential sector.