High rates of motorization and urbanization, particularly in developing countries, underpin strong growth in the transport sector. Global investment in transport infrastructure is expected to increase by more than 50 percent to meet demand over the next two decades. Burgeoning demand has made transport the world’s fastest-growing source of carbon emissions. The integration of urban transport financing and land-use strategies is a key element in managing growth in transport demand and emissions. The promotion and financing of public transport networks requires action from federal, state, and municipal governments, but the private sector can play an instrumental role. This paper explores strategies and approaches that effectively minimize risks for private investors in Brazil’s transport sector.