Globally, food system transformation is characterized by the increasing importance of food safety and quality standards for consumers. This trend is challenging for the food processing sector in Ghana, which is dominated by micro and small firms.

Agricultural transformation and development are critical to the livelihoods of more than a billion small-scale farmers and other rural people in developing countries.

Consumer demand for food safety is likely to be an important driver of public policies and industry-led efforts to reduce information asymmetry on food attributes and improved food safety. This paper examines the attribute demand for chicken meat and tilapia among 803 shoppers in Accra, Ghana.