Agribusiness (including agriculture) accounts for almost one third of South Asia’s GDP and has the potential to almost double over the next fifteen years (reaching US$1.5 trillion by 2030).

The very high prices of vanilla over the past few years have stimulated interest in this small-holder crop. Naturally, this has led to an increase in plantings in the traditional supply areas and in new origins. However, the subsequent sharp fall in demand, and the simultaneous collapse of prices, from over $500/kg to under $50/kg, has left the sector in turmoil; euphoria