This report is the first to evaluate the response to fiscal incentives in 2013 to incentivize the purchase of plug-in electric vehicles in major vehicle markets around the world. It offers a synthesis of wide-ranging sales data, national taxation policy information, and direct electric vehicle purchasing rebates to analyze the link between government policy and electric vehicle sales. It does so by focusing on two representative vehicles, the Renault Zoe battery-electric vehicle (BEV) and the Volvo V60 plug-in hybrid electric vehicle (PHEV).