In May 2012, the New York City Board of Health set a limit of 16 ounces on sugary drinks sold in city restaurants, theaters, and food carts, triggering international media attention and a firestorm of opposition. A majority of New Yorkers viewed the portion cap as a “bad idea”, and three-quarters of Americans opposed it. The soft drink industry embarked on a multimillion-dollar campaign to block the rule, culminating in a successful legal challenge.

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