An estimated 1.25 million people are killed and a staggering 50 million are injured in traffic collisions each year. Yet, road safety remains a remarkably low political priority in cities around the world. In many cases, road safety is seen to be in direct conflict with other priorities, such as reducing congestion or shortening journey times.

More than 1.25 million people are killed on roads each year, the majority in developing countries, making traffic fatalities the tenth leading cause of death worldwide. Children, elderly and poor people are particularly vulnerable. Are drivers and pedestrians always to blame?