On february 26, yet another full page advertisement appeared in national dailies as a part of the ruling coalition s feel good blitz in the build up to the April May general elections. It trumpeted that the Union government s recent nod to the first natio

When the amendment to the Infant Milk Substitutes, Feeding Bottles and Infant Foods Act 1992 banned advertising and promotional activity for infant and weaning foods, there was talk that ad revenues would take a hit. But that is not to be so

India is smiling. The question is: are you in, or are you out? Have you signed up? India is smiling. For good reason. Never has living here been so high rise and golfy. We cart ourselves around in diesel guzzling SUVs, now indigenously produced. Our house

Cola Companies It was the year 1960. As the Democrat J F Kennedy and Republican Richard Nixon

The confusion resulting from reports about pesticides in bottled water and soft drinks saw a few companies sneak ride upon the concerns of the bewildered common man...

Is it a mere coincidence that Jamie Foxx and Moesha, tv shows with predominantly African American cast and audience, feature more overweight actors than white shows like Frasier and Friends?

The paanwallah doubling up as a condom vendor ad has been taken off the air. Instead, Doordarshan will show a village council member warning women about aids and exhorting them to be faithful. The shift in focus heralds a drastic change in India s

A recent study in the US reports that magazines popular with teenagers such as Rolling Stone and People tend to carry more alcohol advertisements. The study hints that the alcohol industry may be indirectly targeting underage drinkers by advertising in su