Indian paper industry is clearly in step with the government objectives of industrial development, employment generation (primarily rural), increase in literacy and environment protection.

Many environmental problems arise from the deliberate or inadvertent abuse, misuse and over use of natural resources by human beings. In the past, changes were always slow, but this is no longer true. Industrial activities have drastically increased the pace at which changes in the environment are taking place.

India has growing shortages of timber and wood-based products. Agro-forestry plantations promoted by wood-based industries and raised by a large number of small farmers and imports play a major role in bridging the demand supply gap. Private sector companies like Wimco and ITC have played a major role in promoting technology based high yielding clonal plantations under agro-forestry on commercial scale.

ITC Paper Mills utilises UF for the removal of silica in the boiler feed water reducing the boiler blowdowns which consume heavy volumes of water and heat energy.