Toyota plans to produce a lower-priced, smaller version of the Prius hybrid as part of a plan to broaden its offering of hybrid petrol-electric vehicles.
The Japanese carmaker on Monday unveiled a concept compact hybrid that would be more fuel-efficient and cheaper than the current model to appeal to younger, less affluent buyers. The current model is priced at about $22,500.
NEW DELHI: After unveiling the concept of its forthcoming global compact car Etios at the auto expo here, Japanese car major Toyota on Thursday announced the availability of its latest generation hybrid car
THE third day of the Auto Expo saw global companies displaying their greener side, led by global car market leader Toyota, which launched its international bestseller Prius hybrid with a price tag of Rs 26.55 lakh.
Though the 10th Auto Expo, which begins from Tuesday in the Capital, will not showcase a Nano-like innovation, which was the toast of the previous expo in 2008, the event will witness 10 global launches
Toyota Motor Corp is preparing a $1 billion marketing campaign to boost U.S. sales in the fourth quarter, while also expanding its line of hybrid models under the Prius name, the company said on Thursday.
The $1 billion will include a media campaign, as well as buyer and dealer incentives, including sweeteners for leasing.
Toyota Motor Corp, the world's largest carmaker, will ask Japan's new government to extend the deadline for subsidies on purchases of new environmentally friendly cars by two years from the original schedule of March 2010, a Toyota executive said on Wednesday.
