Mr. Sashi Kumar with his branded honey bottles in his lab. Income generation is important for any agricultural activity. What farmers need is a remunerative income (not minimum income) for their produce, and honeybee rearing fits the slot too well. It has been proven to increase a farmer's income by 50-60 per cent under favourable conditions. It requires little investment, no land, and is not labour intensive. It is particularly suited as an income-generating activity for women, young people, and the landless. Production