Social media agency, Resonance is based in Shanghai’s trendy French concession area. The metropolis is also a draw for a new generation of young Chinese who are leaving rural areas in droves to live in the cities. So if the young are leaving the land who’s now going to grow the country’s food? And can Resonance apply their branding skills to convince young Chinese that farming could be a viable career choice.

Note: A series of 6 x 25-min films exploring key questions around global food security