In Big or Small?, Future Food travels to the American mid-west to meet Vietnam veteren and farmer, Ron Meyer. When he isn’t farming his 400 acres and 40 cattle, he is battling big agribusiness, which is squeezing small farmers out of the Nebraska Plains. Ron fears that if the small farms disappear, so will the diversity of food and consumer choice along with it. So is industrial farming, with its economies of scale, the only way to feed the world, or can the small-scale farmer offer a feasible alternative?