Computer aided units drive Chirala farmers out of business The loom in Aruna Kumari's badly lit, mud-walled house in Epurupalem village runs from 5 a.m. to 11 p.m., with either Aruna or her husband working at it constantly. Her ageing grandmother contributes by winding spools of yarn and joining threads of the weft for 10 hours daily. Together, the family produces 13 Chirala sarees with ornate, heavy-work pallu and border in a month, for a combined income of a little over Rs 4,000.