In 2004, with the market crashing around them, vanilla farmers in Kerala and Tamil Nadu came together with the help of the Spices Board of India to form a cooperative called Vanilla India

A geographical indication (GI) is a form of protection highlighted in the Trade Related Aspects of Intellectual Property Rights (TRIPS) Agreement of the World Trade Organization (WTO). It protects intangible economic assets such as the quality and reputation of a product through market differentiation. It is considered a promising tool at the international level to maintain multifunctionality in rural landscapes and involve local populations in biodiversity management and conservation.

Farmers have natural indicators to predict rainfall. And researchers of Gujarat Agricultural University in an experiment found that farmers are more often than not proved correct. In an initiative,