NITI Aayog launched the model guidelines for Public - Private partnership in Non-Communicable Diseases (NCDs). As per the guidelines, the private partner will invest in upgrading, building and deploying human resources. They will be responsible for operational management and service delivery.
Use of tobacco products is injurious to health in men and women. However, tobacco use by pregnant women receives greater scrutiny because it can also compromise the health of future generations. More men smoke cigarettes than women. Yet the impact of nicotine use by men upon their descendants has not been as widely scrutinized.