Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now, for the first time, it's addressing a growing cloud over the industry: obesity. The US-based company on Monday will begin airing a twominute ad during the highestrated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the debate over sodas and their impact on public health. The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind — not just soda.

This paper surveys a broad range of activities at the frontiers of private sector engagement on water predominantly, though not exclusively, driven by MNCs in the food and beverage sector.

A minor magic how is going on in the mud-paved courtyard of Satvir Singh’s house in Kureb, a small village set in the middle of sugarcane fields, in Gautam Budh Nagar district of Uttar Pradesh.

Polls show 53.7% voted against the contentious measure that was seen as a testbed case for the US as a whole

It might be a good idea to talk to consumers when a crisis blows up

Complaints of overexploitation of groundwater

The Assembly Committee on Environment, which visited the bottling plant of PepsiCo at Kanjikode on Tuesday, directed the Groundwater Department to monitor and restrict strictly the use of groundwater by the company. The committee, on complaints from various organisations that the soft-drink giant was overexploiting groundwater, asked the department to examine if the company was tapping groundwater in excess of the permitted quantity. The complaints said the overexploitation was lowering the water table, affecting the drinking water sources of the local people.

Corporate Water Disclosure Guidelines – provides the first ever common approach to corporate water disclosure. Companies are fundamentally changing the way they address water.

Days after the US mandated that the drinks containing a certain level of carcinogens will have to bear a cancer warning, the Food Safety and Standards Authority of India (FSSAI) has asked its scientific panel to study the content of the beverages in India to see if the same warning is required here as well.
Recently, California added to its list of cancer causing chemicals a commonly used flavoured soda beverages, mandate containing a certain level of carcinogens bear a cancer warning label.

While the ingredients’ modifications were made by the beverage companies in the US caramel colouring using ammonia-sulfite in their sodas after the state of California added ammonia sulfite or 4-MI to its list of known carcinogens. The FSSAI has asked their experts to study the same. “This is a recent warning being put out.

New Delhi/Mumbai Reigning cola brands Coke, Thums Up and Pepsi and energy drinks such as Red Bull are set to lose a bit of their fizz with the government planning to make it mandatory for caffeinated beverages to flash a statutory warning stating they are not the ‘the right thing’ for certain sections of the population.

The Union health ministry may soon ask manufacturers of caffeinated drinks to carry the warning ‘Not recommended for children, pregnant or lactating women, persons sensitive to caffeine’ on the principal display panel of their products in a typeface sufficiently large and bold so that the message doesn’t go unnoticed.

In an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.

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