Large-scale survey data are used to question the most public claims about food habits in India. It is found that the extent of overall vegetarianism is much less—and the extent of overall beef-eating much more—than suggested by common claims and stereotypes. The generalised characterisations of “India” are deepened by showing the immense variation of food habits across scale, space, group, class, and gender.

India has among the highest lost years of life from micronutrient deficiencies. We investigate what dietary shifts would eliminate protein, iron, zinc and Vitamin A deficiencies within households’ food budgets and whether these shifts would be compatible with mitigating climate change. This analysis uses the National Sample Survey (2011–12) of consumption expenditure to calculate calorie, protein and the above micronutrient intake deficiencies and relate them to diets, income and location.